Bisnis.com, Jakarta — PT BRI Multifinance Indonesia (BRI Finance) stated its commitment to economic development, financial inclusion and community welfare. This commitment was conveyed by the company in celebration of its 40th anniversary which falls today, Thursday (7/12/2023).

Ari Prayuwana, Director of Risk Management at BRI Finance, explained that the anniversary momentum is also an extraordinary historical milestone for the company. The reason is that BRI Finance has gone through a long journey, full of challenges and of course with solid achievements and growth.

"As a company affiliated with a large state-owned corporation, namely the BRI Group, we must continue to maintain sustainable growth in the future. We aspire to continue to increase economic and social value for all stakeholders. "We hope that as we get older we can become a leading and integrated financing company," said Ari on the sidelines of BRI Finance's 40th anniversary celebration.

As for realizing sustainable growth and giving meaning to Indonesia, the company, he said, is consistently carrying out digital and cultural transformation that is in line with the parent company's direction. This step also realizes its aspirations to become a multi-finance company with assets above IDR 10 trillion by 2024.

The digital and cultural transformation emphasized by the BRI Group has a crucial role in driving sustainable growth for the Company. In carrying out digital transformation, the Company focuses on operational efficiency in terms of business processes and customer service that is faster, more responsive and personalized to customers through the myBRIf application.

"In terms of culture transformation, the Company is in full synergy with the parent company which focuses on a culture that supports integrity, professionalism, innovation, collaboration and customer orientation," he continued explaining.

Transformation is a necessity, because this strategic step encourages the Company to become more agile and adaptive to various challenges and opportunities.

BRI Finance Gives Birth to New Innovations

One manifestation of this transformation is the launch of the e-contract feature by BRI Finance on the myBRIf application right on the Company's anniversary this year. According to Ari, this feature is a significant innovation and can provide added value for customers and the Company and supports the implementation of eco green at BRI Finance.

“The e-contract feature allows the use of digital signatures. "Replacing manual processes with documents that can be signed electronically so they can be done anywhere and anytime," he said.

Ari added, the e-contract system is equipped with a high level of security including data encryption and double authentication to protect customer documents and information. Customers can access all contract documents online, making it easier for them to track, store and manage documents more efficiently.

Through this feature the BRI Finance team can focus on more strategic and complex activities because administrative tasks can be automated through the e-contract feature. In addition, by offering digital services, BRI Finance can strengthen its image as an innovative financial institution, increase competitiveness in the market, and attract customers who are more inclined to adopt technology.

"With the introduction of this e-contract feature, BRI Finance as a whole will create a more efficient, comfortable and safe transaction experience for customers and support the improvement of the Company's business processes and operations as a whole," he concluded.