KONTAN.CO.ID - JAKARTA. PT Adira Dinamika Multi Finance Tbk (Adira Finance) continues to expand its business network to support the company's performance growth.

Adira Finance President Director Dewa Made Susila said that Adira Finance will operate 466 business networks throughout Indonesia, including sharia branches by 2023.

"This figure has increased by 7 networks from 459 at the end of 2022. Business network expansion is being carried out selectively in areas that have high potential," he said in a press conference, Tuesday (13/2).

On the digital side, Made explained that Adira Finance also continues to optimize sales through digital channels, such as through Adiraku, momobil.id, momotor.id, and dicicilaja.com.

Apart from that, he said, Adira Finance has held various events to support the growth of the automotive ecosystem throughout 2023, including the Indonesia International Motor Show (IIMS) Jakarta and Surabaya, Adira Festival in 5 big cities, Sobat Expo, Jakarta Fair Kemayoran, and Gaikindo Indonesia International Auto Show (GIIAS), as well as other exhibition events.

"Similarly, customer loyalty programs have increased customer retention in 2023," he said.

To continue to strengthen collaboration between groups (Bank Danamon and MUFG), Adira Finance will participate again in the IIMS 2024 event as an Official Multifinance Partner with MUFG and Bank Danamon. In addition, for the first time momobil.id and momotor.id, which are part of Adira Finance's digital services, became Official Trade-in Partners at the exhibition.

"These two digital services are a form of Adira Finance's commitment to carrying out digital transformation to continue adapting to consumer needs," he said.

Apart from that, Made said that Adira Finance also has several superior programs this year as an effort to continue its focus on consumers, such as the Sobat Expo exhibition, the Umrah for Friends program, the CSR program Returning to Fun Together (Kurma), and Harcilnas. He said that this superior program reflects Adira Finance's commitment to understanding and meeting customer needs.

For information, Adira Finance is targeting new financing this year to grow by around 12%-14% from the 2023 achievement. New financing was recorded to have increased by 31% Year on Year (YoY) to IDR 41.6 trillion in 2023.