KONTAN.CO.ID - JAKARTA. PT CIMB Niaga Auto Finance (CNAF) recorded a return on assets (ROA) of 4.72% as of May 2025.

CNAF President Director, Ristiawan Suherman said this figure fell 0.46% compared to the same period the previous year which was at 5.18%.

According to him, the decline in ROA was due to changes in financing distribution strategies at CNAF. Now his party is more selective in choosing customers with a good track record, in order to provide lower interest rates based on risk-based pricing.

"This has an impact on the asset value which has grown significantly by 27%, from IDR 9.95 trillion as of May 2024 to IDR 12.64 trillion as of May 2025. These things are one of the factors that caused CNAF's ROA to decline in May 2025," Ristiawan told Kontan, Wednesday (25/6).

Even so, CNAF remains optimistic that it can bring ROA back to above 5% in accordance with the 2025 Business Plan target.

"Until the end of 2025, we remain optimistic that we can close the ROA figure according to the target, which is above 5%," said Ristiawan.

To maintain profitability amidst various external pressures, CNAF focuses on making business process efficiency by prioritizing work productivity. One of the steps taken is the digitalization and automation of business processes to increase the speed and efficiency of service.

CNAF's ROA condition is also in line with the general trend of the multifinance industry. Based on data from the Financial Services Authority (OJK), multifinance ROA was at 4.94% in the first quarter of 2025, slightly down from 5.57% in March 2024.